The definitive benchmark of
digital maturity
in plastic surgery
in Broward County
50 practices. 6 dimensions. 120 points. Real data on digital presence, technology, reputation and response capacity — the market map your practice needs.
Digital Maturity Index
in Plastic Surgery —
Broward County, FL
/ 120 points
"Digital Leader" level
vs. actual response
a call within 48hr
Investing in digital presence
without real conversion
-
The phone: the biggest blind spot
50% of practices have no active phone system outside business hours. The patient calls — and no one answers or captures the lead.
-
Unanswered messages = lost patients
24% of Instagram DMs received no reply in 72 hours. Only 12% followed up within 7 days.
-
Automation: near-zero adoption
Only 2% have phone AI. 8% have basic autoresponders. The market is in pre-adoption phase.
-
52% ignores Spanish-speaking patients
Broward County is 31% Hispanic. Yet over half of practices have no Spanish content whatsoever.
The 6 dimensions of the IMD-120
A standardized instrument measuring both passive digital presence and real operational response capacity — with active mystery shopping in this market.
What the market
doesn't know about itself
Measured data, not estimates. Real market behavior in Broward County, March 2026.
D6: After-hours phone system
- 30% with generic voicemail, no name or alternatives
- 18% with IVR + basic professional voicemail
- Only 2% (1 practice) with 24/7 phone AI
- 68% never returned the call within 48 hours
- Only 8% mentioned the specific procedure when calling back
D5: Digital response via Instagram DM
- 24% never responded in 72 hours — lead completely lost
- Only 2% showed AI + human integration
- 8% with basic autoresponder; 90% manual response only
- 30% offered an appointment in the first response
- Only 12% sent a follow-up in 7 days — 88% no nurturing
Know your position
in the market
Data that lets you decide with real information, not intuition. Choose the level of analysis your practice needs.
Broward County 2026
- Complete study PDF (7 pages + tables and figures)
- ✓Results across all 6 IMD-120 dimensions with 27 subcriteria
- ✓Presence–response gap analysis (42pp)
- ✓D5 and D6 data: active mystery shopping via DM and after-hours call
- ✓Distribution by city: Ft. Lauderdale, Hollywood, Weston and more
- ✓8-recommendation framework prioritized by impact and effort
- ✓Top 10 market benchmarks for each dimension
- ✓Immediate digital access after payment confirmation
🔒 Secure payment via Stripe · Immediate access · No subscription
For your practice
- Total IMD-120 score + 6-dimension breakdown vs. average and Top 10
- ✓Ranking across all 27 subcriteria (#X of 50 practices)
- ✓Comparative radar chart + city benchmarks
- ✓3 main strengths identified with evidence
- ✓5 priority improvement areas with action plan
- ✓30-minute consultation to review results with the team
- ✓4-page personalized report in professional format
- ✓Includes the complete IMD-120 study ($100 value)
Only available for practices evaluated in this study · Limited spots
Your practice vs. the market,
dimension by dimension
Illustrative example
The Individual Scorecard converts aggregate market data into a specific analysis for your practice — with exact ranking across each of the 27 subcriteria.
- 01
Your real score vs. the market
Visual comparison across 6 dimensions against the average of 50 practices and Broward's Top 10.
- 02
Ranking across 27 subcriteria
Knowing your average is 63 is not enough. The Scorecard tells you where you rank #3 and where you rank #45.
- 03
Prioritized action plan
5 improvement areas with the impact × effort framework so you act where it matters most first.
- 04
30-minute 1:1 consultation
Review results with the Expansion team to convert data into concrete operational decisions.
From data to action
The study identifies 8 concrete interventions organized by impact and complexity. Some require $0 and can be executed this week.
DM Autoresponder
90% of practices respond manually. An instant autoresponder retains 20–30% of leads that would otherwise be lost. Implementation: 15 minutes.
Professional Voicemail
30% have a generic voicemail. Include practice name, hours and web/SMS alternative. Cost: $0. Immediate impact on D6.
Spanish Content
52% without Spanish in a county that is 31% Hispanic. Translate services page and contact form. Direct capture of an ignored segment.
24/7 Website Chat
Average of 1.02/4 for chatbot. 28% with none. A basic chat captures leads outside business hours without requiring constant staff availability.
Callback Process
68% never returned the call. A simple process: review missed calls at 8 AM, return before 10 AM — eliminates the market's biggest lead leak.
Centralized CRM + Phone AI
The 42pp gap indicates channels operating in silos. Centralizing conversations with 24/7 phone AI in EN/ES closes the market's greatest vulnerability.
The market has data.
Do you have yours?
The complete study gives you market context. The Individual Scorecard tells you exactly where your practice stands and what to do first.